HARMAY Exclusive | BAUM

Get inspiration from trees and advocate symbiosis with trees. Shiseido Group's high-end skin care brand BAUM has been put on sale at HARMAY.

To celebrate the brand's first launch in China, we moved the forest to the HARMAY Wukang Road store, and together with BAUM, we will bring you and me through the city to bring the immersive experience of "forest" on the scene and full of "muscle".




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FOREST IN HARMAY

Fully open to the block on the first floor of the Wumei Wukang Road store, the first pop-up greeted after the opening is the " Forest in HARMAY " BAUM pop-up store for a limited time.

Here, the forest composed of several log pillars presents the natural inspiration in the core of the BAUM brand. Annual rings are the language of trees, and the lights above the "forest" present a winding annual ring shape, symbolizing the beauty of the natural growth of trees.




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Walking into this "forest" you will find the mystery of each log post. There is a self-circulating small ecological pool in the middle of the plant column, and the fascinating natural vitality is shown in the miniature world. It also reminds you of the core concept of BAUM and trees symbiosis.

The other log columns show the unique texture of BAUM's star products. The color and texture of the essence of repairing essence oil and multi-effect essence water, just like natural essence, inject vitality into the skin, making the whole column like a work of art. In addition, there is a log column presenting BAUM's fragrance works. Through the diffuser, the entire space is filled with the charming fragrance of the forest, creating an immersive forest environment experience from sight to smell.


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PRODUCT & WORKSHOP

Stepping into the second floor of HARMAY Wukang Road store, you will find BAUM's series of products on the log display stand dedicated to BAUM. From the brand's skin care inspiration, pleasant fragrance to environmental aesthetics, here you can fully understand the concept, products and sustainable vision of this new brand, try the products yourself, and feel the pleasant physical and mental experience that BAUM brings to you.

In this POP-UP, we also invited several influential bloggers in the field of fashion and beauty, and they invited them to launch WORKSHOP on the fourth floor of the HARMAY Wukang Road store. Through face-to-face close communication and experience, we are immersed in the extraordinary natural power brought by BAUM together.

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Environmental Aesthetics
SUSTANABILITY

" Forest in HARMAY " Limited Time POP UP  
Time: October 21st ~ November 9th  
Location: HARMAY HARMAY Shanghai Wukang Road Store (55 Wukang Road, Xuhui District)

BAUM pop-up store for a limited time, giving you a city forest

Love Project

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Love is an ability, as are being loved and perceiving love.  
Love is incompetent. In many cases, it is not only giving incompetence, but also accepting incompetence.  
Compared to telling love to give love, it is more intuitive and more accessible to the heart. It is the moment when you find yourself ‘loved’ and ‘cherished’.

Divided into 4 parts, you need to consider how to connect and transform the 4 categories in the text  
Pets: washing/partial care/comprehensive cleaning/ supplies  
Private care: atmosphere/sex toys/family supplies  
Health care: health products/health food  
Babies: household cleaning / special care / supplies / oral cavity / washing care  
Among them, pets and private care are mainly described and introduced; health care and infants and children can occupy a smaller proportion, and the key message to users is that such products can also be bought in Huamei. The main product does not need to be introduced in detail, but only provides a reference for the content direction of this part (different from the new article).


My baby, seems to love me more than I love it

PART 1

Although pets can't speak, the expression in the eyes of the owner and the companionship to the owner all make the owner feel loved.  
The process of bathing, cleaning, and caring for pets, and the process of interacting and playing with pets, are all expressing love and being loved.  


Main product:  
BONDI WASH household cleaning spray lemon tea tree and citrus  
AMO PETRIC Seabuckthorn Fruit Foot Cream 10ml  
AMO PETRIC Verbena Lightweight Shower Gel for Cats  
KONG catnip cat toy mesh carrot  

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My body seems to want to explore the joy of being loved

PART 2

Try to visualize the "feeling of being loved by yourself" and learn how to be loved by yourself and please yourself.  
(Because the unit price of sex toys is high, but the sales are small; the sales of bath balls and aromatherapy sprays are better. This part copy needs to have both to guide users to enjoy "sex" more freely, and through fragrance and bathing. Create a loving atmosphere).  


Main product:  
LELO SILA sonic sucking massager  
IROHA ZEN Zen female massager  
STENDERS bath ball colorful cloud bubble bomb  
STENDERS Cranberry Essential Oil Ball  
THIS WORKS sleep aid pillow spray enhanced version  


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Baby who can't speak yet, accept love in your own way

PART 3

The need to optimize the next transition copy is not so far-fetched.  


Main product:  
ISDIN Xiu Ti Huan Yan Hyaluronic Acid Moisturizing Ampoule 2ml*5  
USMILE Planetary Sonic Electric Toothbrush Q3 Interstellar Blue  
TANGENTGC Safe Baby Care Laundry Detergent  
BONPOINT Love Facial Cream  


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Health Products

PART 4

Did not think of a good subtitle, only preliminary ideas can refer to:  
I feel loved in my body, organs, skin, and every pore;  
Give health care products to your spouse and family, and the other person feels loved  


Main product:  
DHC Vitamin B Family Capsules 30 Capsules  
Swisse blood orange drink 500ml  
NATURE MADE 60 Collagen Gummy Candy  


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It is the moment when you find yourself ‘loved’ and ‘cherished’

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New store warm-up | Hangzhou Tianmuli store

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Whenever you are in HARMAY, do you wonder what kind of people are the "traders" behind all these "creations"?

HARMAY Hangzhou Tianmuli store, inspired by office scenes, will be the first store with bright colors. The retro-style lattice room will take you back to the golden age of the last century in one second.
  

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On the occasion of the opening of the new store, you will also have the opportunity to experience our brand new " HARMAY Office" first. But before officially unlocking the access control, you need to get to know the employees who have crossed time and space!


PAST 1984

HARMAY BEAUTY STORE

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My character is very popular  
This self-service shopping  
model is really novel.

Yuxin, 22 years old, Retail Clerk

My Character is very popular. This self-service shopping Model is really Novel
"My personality is very popular, but in HARMAY, we all come forward to help when customers need service. Under other circumstances, we will not interrupt. So my main job is actually tally and calculate accounts with a calculator. At the beginning, I am also not used to this kind of work mode, and I have always suppressed my urge to help out in my heart! This self-service shopping mode is really quite novel."


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"Marketing is now an emerging position in China, but it has matured in Europe and America. Our main job is to help HARMAY build the brand. Although the boss's strategy is quite low-key, the so-called'wine fragrance is also afraid of the alley'. My biggest challenge at the moment is to think of a loud slogan for HARMAY, and then send it to the TV station as an advertisement!" 

NOWADAYS 2021

HARMAY HANGZHOU

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Successfully bringing these  
brands to HARMAY stores  
is simply too fulfilling.

Christine, 25 years old,  Cosmetic Purchaser

Successfully Bringing These. Brands to HARMAY Store is simply too fulfilling
"I really love my current job as a beauty buyer! Before joining the company, what attracted me most to HARMAY was the niche brands in the store that I had never seen before. I can't live without a sense of freshness. For me, HARMAY is my paradise! Becoming a beauty buyer of HARMAY allows me to get in touch with those'small and beautiful' brands and understand the hidden stories behind them. Successfully bring these brands to HARMAY Don’t feel too fulfilled in the store."


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Lisen, 25 years old, Visual Merchandiser

"As a new retail brand centered on the concept of warehousing, HARMAY, as a showcase, I can say that it is the core role of the brand! Every HARMAY store is full-category and multi-SKU (single item category), so As a showcase, you have to present the feeling of a warehouse, but you also have to make it easy for customers to find the goods they want to buy. This is not an easy job!"


ENVISION 2300

HARMAY META UNIVERSE

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It's too early for AI  
to completely  
replace humans.

Jennie, 30 years old, Data Analyst

"Unexpectedly, in the 24th century when AI technology has been highly developed, the profession of data analysts still exists! In fact, we now mainly adjust the data analyzed by AI, and then let it continue to learn, and finally be able to work independently. It’s too early for AI to completely replace humans."


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Haohao, 25 years old, Test Engineer


"As an employee of HARMAY, even programmers will pay attention to maintenance, okay? Whether it is inside or outside the meta universe, the problem of the hairline does not exist! Now our team is studying how to optimize customers in Yuan Shopping experience in the universe, you are welcome to find bugs with me!"


After watching the inner scenes of these colleagues, do you feel that you are too late to meet each other and want to know these interesting souls? Don’t worry, click on the registration button below to have the opportunity to become a “worker in one day” for HARMAY and show your unique career charm. We are in HARMAY Hangzhou Tianmuli shop, waiting for your report!


I am your new colleague in Hangzhou Tianmuli store

What is a creator?

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What is a creator?

This is a topic that HARMAY 

HARMAY has been discussing over the past year.

Creators have different working modes and thinking logics, 

but their goal is always the same, 

that is, to create something "new" 

that will bring changes to themselves, 

the community, and the entire world.

This time, HARMAY created a dialogue with the creators 

of the "architectural firm AIM Kaimo", 

"Smart Retail Operating System Flipos" 

and "Fragrance Brand ME Ft. WE", 

exploring them and HARMAY 

The intimate connection and the desire for "new" in the soul.


Believe in originality

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Architects from the Netherlands Wendy Saunders and Vincent De Graaf 

founded AIM Kaimo Architects in 2005, 

starting their journey in Shanghai for more than ten years. 

At the beginning of its growth, 

HARMAY established a tacit cooperation with AIM, 

including the store space design of Beijing Sanlitun Store, Shanghai Xintiandi Store, 

Beijing Universal Studios Store, Shanghai Wukang Road Store, Hangzhou Tianmuli Store 

and the newly opened Chongqing Jiefangbei Store All came from AIM. 

Those HARMAY stores that are full of space magic without losing

 the retail characteristics, each has its own personality. 

Movie theaters, retro offices, cave factories, 

or Shanghai-style community plazas, 

the opening of every new HARMAY store breaks the boundaries of existing retail spaces.


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 *We believe in originality very much.*

 *We believe that people want to be original.*

*People want to express themselves.* 

*People want to better define who they are.*

*For us, repeating what we have done before is more important than creating new things.*

*Difficult. Designing a HARMAY shop feels a bit like creating a small theater.*

*You imagine you have designed a stage for the theater, and then many people may want to walk in that small door.*

*To some extent, for us, this is A very powerful image is what people expect from space.*

*I think in HARMAY, everything is related to people."*

*-Wendy Saunders and Vincent De Graaf*


Start-up spirit

Flipos

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Kenvin, the creator of Flipos, 

attributed the success of this smart retail operating system

to the team's emphasis on start-up spirit. 

As the first smart retail operating system 

that integrates functions such as the cash register system, 

CRM member management, mini-program social marketing components, 

and food delivery system, 

Flipos is connected with HARMAY in the "people". 

In front of Flipos, 

the generation of demand is not limited to the black and white order, 

but the living person behind the order. 

Flipos' technology can enable retail clerk to deeply understand customers' 

personal preferences and make the connection between retail space, 

products and customers closer, 

which also coincides with HARMAY's vision of establishing a new lifestyle scene.


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*We hope to make the value of the product in the limited time and space.*

*This value does not repeat what others have done,*

*nor does it have a particularly clear commercial purpose.*

*Although we are a small team,*

*we have the start-up spirit of Start-Up and hope to do something inspiring this industry.*

*- - -Kelvin*


With creation as the driving force and demand as the opportunity, the cooperation between Flipos and HARMAY hit it off.



Create with love

ME Ft. WE

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May and Nili, the founders of ME Ft. WE, 

have infiltrated the scent, style, attitude, 

and texture into the fields of fashion, music, art, etc., 

to create a unique fragrance brand with an era. 

Record fragrance diffusion, paper art diffusion fragrance, 

metal fragrance diffusion...

Scents are related to memories, 

and therefore have an emotional connection with people. 

The inspirational works that break the boundaries of traditional fragrances 

time and time again make ME Ft. WE's works not only fragrances, 

but also life art works worthy of fun.


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*The philosophy of ME Ft. WE is "Explore fearlessly, create with love".*

*As a brand, no matter what its positioning, the most important thing is truth.* 

*It truly reflects your passion,* 

*what you want to create,*

*and what you want to express.*

*This is a more natural and sincere state.*

*How to look at or interpret the product itself is also quite interesting.*

*In fact, a container can take on a lot, and you can give it a variety of functions.*

*Some of our products, in fact, hope that everyone can use one thing for multiple purposes.*

*You can use it as a fragrance or as a container, and you can give it more possibilities.*

*——May and Nili*


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 "Creation" is the key word of HARMAY in the past year.

Using creativity to continue to be responsible for the beauty 

of this world is also a methodology that will continue to be practiced in the future.

——————

"New" is the eternal goal of creators.

A new space, a new fragrance, 

or a new perspective on the same object can all inspire new inspiration again. 

In this cycle, "creation" will be filled with infinite "new" imagination and sustainability.

The desire for "new" in the soul

New In |  Half Price Happiness

BEAUTY TIME

Save money special, these things are the most cost-effective to buy for yourself
Year-end TESTER special feedback


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In this issue of "News on Plum Blossoms", we want to provide you with a year-end benefit. We have selected some popular and good items that everyone loves to use all year round, but the price is almost half of the normal products.


What is TESTER? What is the difference between it and regular products? TESTER is generally used for display and trial products in counters. Except for the relatively simple packaging, the contents are no different from regular ones. I think everyone has seen or tried them in the counters. The quantity of goods in this issue is limited. If you are reading this article, congratulations on your chance to buy something you like.


SKIN CARE

Although in winter, dryness is a problem that everyone will face, but different skin types require different moisturizing solutions.

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IPSA Acne Cleanser 25g  
Market Price: 270  
HARMAY price: 170  
Recommended reason: oily skin cleansing acne without leaving marks  

It is a rare product in mild acne treatment. It will not have an immediate effect, but the advantage is that it will not peel and lack water when used in the driest winter. If you insist on using it, you can reduce the chance of exploding acne. If you use it up with a closed mouth, you will get acne. It will not get worse and will gradually dry out. It is a magical device for the skin to "extinguish fire" in winter.



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COSME DECORTE AQ Refining Rejuvenating Lotion 200ml  
Market price: 1600  
HARMAY price: 800  
Recommended reason: the ultimate skin care experience for mature skin  

Cosme promotes the skin care concept of "cream first, then water" to improve the penetration of skin care products. This high-end line belongs to them, and it is a full-effect skin care choice for Daganpi winter. Birch sap can effectively relieve dryness and quickly hydrate the skin. The moisturizing Essence of White Flower You Ma Teng extract can eliminate dullness at the same time, and the double peptide is responsible for making the skin hydrated and plumped.


SUNSCREEN & MASK

TA is indispensable throughout the year

There are two things in daily skin care that you want to escape when you are lazy, but you must do it all year round. One is sun protection and the other is mask.

TESTER Travel Set Half Price Happiness

HARMAY Exclusive | BAUM

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